Home Seller Guide | Strategy, Information & Marketing | Orlando Kissimmee

Home Seller Information & Marketing

Selling a home is no easy task.  There is much to consider.  It can be confusing, frustrating and overwhelming. 

This article will help home sellers understand the thought process behind my unique home selling strategy.  It will also explains some pitfalls of why buyers in contract fall though.  A home is the largest possession most people will sell in their lifetime and yet many times it is treated with as much care as buying a tv or loaf of bread.

Things to consider when selling your home.

  1.  Time frame for selling.
  2.  What price to sell at.  As a Realtor I will provide a market analysis which shows similar properties that sold and the price range.  I will assist in helping you choose a price but ultimately it is your choice.
  3.  Where are you moving to?
  4.  Consulting a Accountant for tax information prior to the sale.
  5.  Finding a Florida Licensed Real Estate attorney for contract/legal/law questions.
  6.  Hiring a Florida Licensed Home Inspector.
  7.  Hiring a Florida Licensed Home Appraiser.
  8.  What days and times can the home be shown?  Speed is of the essence as many buyers will want to see the property fast.
  9.  Will the house have a lockbox to show when no one is home?
  10.  Are you ok with your home on the main real estate sites, and going to all the small ones that brokerages and agents have.  Online is where listings are at now.  Newspaper ads are a thing of the past.  Without online and real estate agents most of the buyers would not find the property
  11.  Consider past repairs done to the home.  You will need to fill out a seller’s property disclosure.  It covers past and present things wrong with the property as well as other things like HOA.  For example if water leaked behind a wall in the past, and it was repaired, that would have to be disclosed.  Along with current issues.
  12.  Gather your HOA information
  13.  Gather permits for past work done to the house.  For example what dates the roof was replaced.  Having the permits or invoice helps.

Prepare The House for Sale

Its important to step into the mindset of a buyer.  Most sellers make the mistake of deciding what buyers will be ok with.  Every buyer is different.  Sometimes small things may turn a buyer off.  Sometimes larger issues may make the buyer ignore the house.  Again each buyer is different.  Many times what sellers are fine with passing off to buyer, would not be ok when the seller is a buyer and trying to find a new home.  Its a bit of a double standard..

  1.  Empty house as much as possible.  The less stacked up on walls the better.  Buyers like to see what’s hiding behind things.
  2.  A total wall to wall cleaning.  If needed hire a cleaning service to keep it maintained.  Be sure to clean toilets, sinks, tubs, showers, walls(be careful not to damage or stain the old paint), handrails, light fixtures, wall switch plates(hire someone to replace them), doors, floor and door frame molding, tile and wood floors. Clean out cabinets and closets.
  3.  A good Vacuuming.  Many vacuums after 3 years lose the ability to properly function.  The suction and brush wears down.  A new vacuum can really wake up carpeting and suck out dirt.
  4.  Carpet Shampooing.  This is a must. It gets out odors that some buyers may not like.  Its needed to clean out stains and deodorize the carpet.  Pricing a rug shampoo company to do this is a good idea.  If its too expensive purchasing a machine in a store may be a better option.  Remember not all buyers will replace rugs when they move in.
  5. Make repairs.  Lets face it.  Most people would prefer a home that does not need repairs.  Small repairs like filling holes where pictures were hung can make a good impression on buyers that the seller cares for the house vs the seller is dumping problems on the buyer.  When buyers find small issues it makes them wonder what else is wrong with the house.  Buyers will factor in issues when making a offer.  Most buyers will deduct contractor rates + a inconvenience fee for the repairs.
  6. Landscaping must be well maintained.  Keep all grass, trees, bushes and plants well trimmed and maintained. replacing dead grass sections is a good idea.
  7. Remove or maintain hazards.  Like trees that may drop unsafe growth or nails sticking out of walls.

Checklist to get the house ready for sale

48 ways to speed a house sale. Top tips for selling a home. how to get the homeready


Be Prepared for Pricing and Buyers Negotiating

Most people have heard over the years about house sellers in contract with buyers.  Those contracts failing.  Why does it fail?  Typically from being poorly prepared as a seller.  Most of the process does not have to be a surprise.

There are 4 main points of failures(surprises)
  • The Mortgage Approval or Verified funds for the buyer
  • The Home Inspection
  • The Appraisal
  • The Title

Great article which explains the legal side and responsibility.  https://www.floridarealtors.org/law-ethics/library/florida-real-estate-contract-laws.

Does a seller have to accept offers any offers, or even full price offers the answer is no.  This is a must read article https://www.floridarealtors.org/law-ethics/library/florida-real-estate-contract-laws

Can sellers cancel contracts  https://www.floridarealtors.org/news-media/news-articles/2022/12/right-first-refusal-can-sellers-cancel-contracts


The typical Realtor method

Is to just do a CMA or Comparable market analysis.  And then let the seller decide on the price.  Why is this method flawed?  While it does show homes that have sold, along with the size and price and pictures.  It does not state each sellers logic for the sale.  Did the seller have to move fast?  Was the seller given poor advice?  Did the seller think they knew better then the professionals?  Was the home damaged with defects? Was the house priced wrong(then other homes sold followed that price)?  There are endless possibilities why each home sold for the price it did.


Rich Noto’s Advanced Method

Lets be ready from all angles. Who else should be hired?  These professionals are not free, but for few hundred dollars its better than wasting days and weeks in contract, mispricing, or dropping the sale price by thousands of dollars with guessing game style selling.  Because the Appraisal or inspection on the buyers side came back bad.  Many times buyers will add a contingency addendum(add on to contract)  It may state the appraisal(paid by the buyer and completed by a certain date) must come in at a certain price(selected by buyer) or the buyer gets back their deposit refunded.

A licensed Florida Home inspector.  Inspections are not just for buyers.  Smart sellers would want this.  The inspection would show what is wrong with the house.  It will have photos and text describing what’s wrong.  Its proof of condition at the time the inspection was completed.

The seller will know:

  • What needs repair.  Be a step ahead of Buyers.
  • What issues will make buyers drop the offer price.
  • What issues may make a buyer cancel a contract.
  • Let seller know if buyer is lying to get deal, by blaming things that are not damaged.
  • Have their own seller inspection(second opinion) that might disagree with buyers inspection.
  • Help price the home for top $$$ based on quality.
  • A good inspection report will show buyers the seller cares.
  • The report can be added to the MLS listing to attract buyers.

A licensed Florida Home Appraiser.  When buyers pay with a Mortgage it is common for the Lender/Bank to send out a Appraiser to see what the home is worth.  Smart cash buyers will also get the home appraised

The seller will know

  • What the home is worth to Lenders.
  • What the Banks will pay for the house.
  • A logical price to list the home for. So its Mortgage Friendly as well as Cash Buyer.
  • Seller will be ready for Buyers saying “this home is overpriced” just to get a deal.

 

Know your buyers.  Without understanding buyer types its hard to decide what offers to looks for

Rich Noto Realtor Certifications Pricing strategy advisor. Resort and second home property specialist. new home co broker

More about Rich Noto’s home selling method.

When I was a home seller many years ago.  Something that bothered me was the lack of respect towards my property.  I would find find my home(after showings) with water running, lights left on, blinds pulled all the way up or left open, food wrappers, dirty shoes worn and so on….. Some Real Estate Agents are great and leave the house as it was.  Others do not care.

I do care.  I bring shoe covers with me(for buyers).  To keep your house clean.  I will not allow food to be eaten or drinks when I am showing the property.  If I am selling the property the same applies if I am onsite.  Remember that a home being sold is going to becoming someone else’s new home.

Realtor Rich Noto Earned Pricing Strategy Advisor

Multi-Point Home Marketing

  • I have comprehensive multi-point marketing plan (more details are shared in person).  This involves the internet and the major home sites, or as some agents say it your home goes to “hundreds of websites”.
  • Camera photos of the home taken with and without a tripod.
  • In depth Videos of the house and community uploaded to YouTube and my top ranking website for the subdivisions page.
  • A special page section on my website about the house/community.
  • Social media posts such as, Pinterest, Twitter, Reddit, Tumblr and YouTube.
  • Plus for a added fee I can. Run special ads on social media sites that your house will be shown on.  Optional print mail ads are available as well.

See my home buyers guide here

Contact Rich Noto Today for Help With Your Buying And Selling Needs.

Safeguarding your home during showings. keep your possesions safe with this guide.

 


Start of list of properties

Jun 4th, 1:00PM to 4:00PM
Open House Jun 4th
41
9543 WATER ORCHID AVENUE
Clermont, FL 34711
$370,000
For Sale
4
Beds
3
Baths
2,224
square feet,
Welcome to 9543 WATER ORCHID AVE located in the highly sought-after Marsh Hammock neighborhood of Clermont, Florida. This magnifi... (more)
# G5069532
Re/max Titanium Group
$370,000
For Sale
Residential
0 days on this site
New - today
43
4776 BARBADOS LOOP
Clermont, FL 34711
$470,000
For Sale
3
Beds
3
Baths
2,613
square feet,
A beautifully maintained 3 bed 2.5 bath home in the sought after Southern Fields community. Upon entering the home there is a Form... (more)
# G5069572
Morris Williams Realty
$470,000
For Sale
Residential
0 days on this site
New - today
46
1003 OAKDALE STREET
Windermere, FL 34786
$2.65m
For Sale
5
Beds
5
Baths
4,061
square feet,
If You Have Dreamed of Having a Home Where Family and Friends want to Hang Out and Spend Quality Time Building Lifetime Friendship... (more)
# O6116062
Vintage Realty Group LLC
$2,650,000
For Sale
Residential
0 days on this site
New - today
34
201 MADINA CIR
Davenport, FL 33837
$325,000
For Sale
4
Beds
2
Baths
1,342
square feet,
Welcome to 201 Madina Circle, a charming 4-bedroom, 2-bathroom single family house nestled in a serene gated community. This del... (more)
# O6115680
Real Broker, LLC
$325,000
For Sale
Residential
0 days on this site
New - today
41
15620 PANTHER LAKE DRIVE
Winter Garden, FL 34787
$2.35m
For Sale
5
Beds
5
Baths
4,769
square feet,
Then most luxurious house at the LAKESHORE States! With over $800k in upgrades. A Spectacular House that shows like a model home w... (more)
# S5086027
Miami Brazil Investments, LLC
$2,350,000
For Sale
Residential
0 days on this site
New - today
47
2022 LAKE ROBERTS LANDING DRIVE
Winter Garden, FL 34787
$600,000
For Sale
4
Beds
3
Baths
2,515
square feet,
One or more photo(s) has been virtually staged. FINALLY...A home available in highly sought after Lake Roberts Landing. Homes do n... (more)
# O6115694
Exp Realty LLC
$600,000
For Sale
Residential
0 days on this site
Jun 4th, 12:00PM to 4:00PM
Open House Jun 4th
9
14425 PLEACH STREET
Winter Garden, FL 34787
$415,000
For Sale
4
Beds
3
Baths
1,634
square feet,
WELCOME TO INDEPENDENCE AT HORIZON WEST ! A Fantastic Townhome located in a beautiful community with an active lifestyle, scenic ... (more)
# O6115451
Charles Rutenberg Realty Orlando
$415,000
For Sale
Residential
0 days on this site
New - today
51
14803 PEEKSKILL DRIVE
Winter Garden, FL 34787
$429,900
For Sale
3
Beds
3
Baths
1,839
square feet,
Independence ** Terrific floor plan with a first floor master bedroom ** Separate formal dining room and first floor den with beau... (more)
# O6116030
Independence Realty Group LLC
$429,900
For Sale
Residential
0 days on this site
Jun 4th, 12:00PM to 3:00PM
Open House Jun 4th
52
11630 HOLMES DR
Clermont, FL 34711
$475,000
For Sale
3
Beds
2
Baths
1,935
square feet,
** NO HOA. ACCESS TO LAKE MINNEHAHA** Welcome to this spacious three bedroom, two bath, two car side entry garage home located o... (more)
# G5069464
Real Living R E Solutions
$475,000
For Sale
Residential
1 days on this site
New - Yesterday
10
106 E MAGNOLIA STREET
Davenport, FL 33837
$285,000
For Sale
3
Beds
2
Baths
960
square feet,
INCOME PRODUCING PROPERTY-INVESTMENT OPPORTUNITY. TENANTS WOULD LIKE TO STAY. TENANTS ARE ON MONTH TO MONTH RENTAL AGREEMENT. CO... (more)
# G5069566
Engel & Volkers
$285,000
For Sale
Residential
1 days on this site
New - Yesterday
30
3530 FAIRWATERS COURT, #C
Clermont, FL 34711
$324,500
For Sale
2
Beds
2
Baths
1,374
square feet,
One or more photo(s) has been virtually staged. Welcome to Heritage Hills a 55 plus community in beautiful Clermont! This 2 bedroo... (more)
# O6115019
Bhhs Florida Realty
$324,500
For Sale
Residential
1 days on this site
New - Yesterday
62
3472 KINLEY BROOKE LANE
Clermont, FL 34711
$480,000
For Sale
3
Beds
3
Baths
2,006
square feet,
Welcome to Heritage Hills. 55+ COMMUNITY with everything you need. Resort style heated Pool and Spa, Tennis and Pickleball Courts... (more)
# G5068826
La Rosa Rty Winter Garden LLC
$480,000
For Sale
Residential
1 days on this site
New - Yesterday
50
8954 CANDY PALM ROAD
Kissimmee, FL 34747
$434,950
For Sale
4
Beds
3
Baths
1,884
square feet,
Welcome to your dream home in the gated Paradise Palms Resort! This beautiful 4-bedroom, 3-bathroom Townhome is conveniently situ... (more)
# S5086016
Team Donovan
$434,950
For Sale
Residential
1 days on this site
New - Yesterday
55
12180 OBELIA LANE
Orlando, FL 32827
$739,000
For Sale
4
Beds
4
Baths
2,514
square feet,
Welcome to the resort-style community of Village Walk in Lake Nona, Orlando, FL! This exquisite waterfront home embodies contemp... (more)
# U8198338
Exp Realty LLC
$739,000
For Sale
Residential
1 days on this site
New - Yesterday
11
1464 CUMBERLAND AVENUE
Davenport, FL 33837
$333,680
For Sale
3
Beds
2
Baths
1,461
square feet,
Under Construction. Is it time for a well-deserved upgrade? Step into pure luxury with the Annapolis. This exceptional home is com... (more)
# T3450216
Lennar Realty
$333,680
For Sale
Residential
1 days on this site
New - Yesterday
21
6024 BROAD OAK DRIVE
Davenport, FL 33837
$1.35m
For Sale
11
Beds
10
Baths
4,973
square feet,
INVESTORS! Incredible opportunity to own a TOP income producing last year over $110k ! Excellent ROI .This 11 bedrooms and 10 Bath... (more)
# A4572189
Fine Properties
$1,350,000
For Sale
Residential
1 days on this site
New - Yesterday
11
308 LOCH COURT
Davenport, FL 33837
$331,680
For Sale
3
Beds
2
Baths
1,461
square feet,
Under Construction. Is it time for a well-deserved upgrade? Step into pure luxury with the Annapolis. This exceptional home is com... (more)
# T3450210
Lennar Realty
$331,680
For Sale
Residential
1 days on this site
New - Yesterday
30
405 SUMMER SQUALL ROAD
Davenport, FL 33837
$398,900
For Sale
3
Beds
2
Baths
1,675
square feet,
This beautifully 2020 built single story home is located in this well sought after community and it's amenities in Champions Reser... (more)
# S5085169
Mavrik Real Estate LLC
$398,900
For Sale
Residential
1 days on this site
New - Yesterday
38
17052 WATER SPRING BOULEVARD
Winter Garden, FL 34787
$627,515
For Sale
4
Beds
4
Baths
2,489
square feet,
Under Construction. In the Waterleigh Community, The Clearden is a 4 bedroom/3.5 bath home with the master bedroom, 2 guest bedr... (more)
# O6115901
D R Horton Realty Of Central Florida LLC
$627,515
For Sale
Residential
1 days on this site
New - Yesterday
56
7552 EXCITEMENT DRIVE
Reunion, FL 34747
$699,000
For Sale
4
Beds
3
Baths
2,826
square feet,
Welcome to 7552 Excitement Drive in Reunion where you will find everything that you need for a true resort lifestyle. Offering a... (more)
# O6114316
Fathom Realty Fl LLC
$699,000
For Sale
Residential
1 days on this site
New - Yesterday
39
8416 BLUE LAGOON DRIVE
Kissimmee, FL 34747
$360,000
For Sale
4
Beds
4
Baths
1,645
square feet,
*TWO RENTAL UNITS IN ONE, FULLY FURNISHED, READY FOR BOOKINGS!* SHORT TERM RESERVATIONS ALLOWED!* Expand your Portfolio and Buy ... (more)
# O6115608
Ds Realty Group LLC
$360,000
For Sale
Residential
1 days on this site
New - Yesterday
22
1249 WINTER GREEN WAY
Winter Garden, FL 34787
$195,000
For Sale
2
Beds
2
Baths
1,144
square feet,
This 2 bedroom 1 1/2 bath townhome has a nice sized living/dining room area and a spacious kitchen. There is a laundry/storage cl... (more)
# O6115822
Watson Realty Corp
$195,000
For Sale
Residential
1 days on this site
New - Yesterday
24
10635 VILLAGE LAKE ROAD
Windermere, FL 34786
$495,000
For Sale
3
Beds
3
Baths
1,850
square feet,
Excellent opportunity to own a luxury home! This elegant 3BR/2.5BA townhome is beautifully appointed and has an ideal location. Th... (more)
# S5085967
Altis Realty
$495,000
For Sale
Residential
1 days on this site
New - Yesterday
35
16584 POINT ROCK DRIVE
Winter Garden, FL 34787
$561,740
For Sale
3
Beds
3
Baths
2,216
square feet,
Under Construction. The Bellake is a beautiful a 2 story, 3 bedroom 2.5 bath with den/flex space. The kitchen features stainless ... (more)
# O6115843
D R Horton Realty Of Central Florida LLC
$561,740
For Sale
Residential
1 days on this site
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